Pay-per-click (PPC) campaigns involve displaying advertisements to web users based on certain keywords. For instance, a user who searches for “how to surf” on Google may see sponsored advertisements from a surfing brand that chose to advertise under those keywords. This is one of the primary ways of advertising used on the internet, mainly because advertisers need only pay according to how many users have actually clicked on the advertisements.
A PPC campaign will vastly increase the visibility of your site online because your business will be displayed in pages like search results, articles, email content and forums. In addition to this, a PPC campaign can also give you an insight into who exactly is visiting your site. You can find out important data on your customer demographics, such as the ages and locations of your site visitors and which of your services are more popular with your customers.
Epitom Trinergy provides Pay per Click services to companies with PPC accounts of all sizes, ranging from small businesses to large corporations. With over 10 years’ experience in managing campaigns on a global scale, our Pay per Click managers have what it takes to achieve your business and advertising targets. Whether your company has global penetration, or your local consumers are online oriented, a PPC campaign can be a very effective advertising medium for your business.
What exactly do we do?
Being a full service agency, we initialize and manage campaigns on major search engines like Google, Yahoo and Bing.
We provide a free website audit to create a PPC campaign tailored particularly for your website.
Our experts will suggest monthly budgets and manage PPC campaigns accordingly, no matter which country you would like to target with the campaign.
We have language experts to analyze keywords and set up appropriate campaigns as a result.
We provide a reporting structure on a weekly/monthly basis.
A breakdown of our process when it comes to managing PPC campaigns:
We will schedule a discussion with you where we can get familiar with your current business objectives and run a brainstorming session for ideas.
We then do a comprehensive web audit to analyze your current position so that we gain an understanding of the bigger picture
We do a comprehensive keyword analysis to find out the terms that will lead more people to your site.
At this point, we have the required information and we can set up the PPC campaign according to the defined budget.
Once the campaign is running, we monitor and report on its effectiveness to ensure you are getting the maximum value out of it.